Amanda Seyfried Stars in “Very Irrésistible Givenchy”

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If there’s any new generation Hollywood It Girl who deserves to be the face of a luxury campaign, it’s Amanda Seyfried. And that’s exactly what she gets in Givenchy‘s new print ads and now, TV commercial for their new fragrance, “Very Irresistible” (because, you know, she is). The Cédric Klapisch-directed TVC sees Seyfried walking into a [...]

Oh My George: Georgina Wilson Gets Her Own Fragrance With Bench

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O-M-G (Oh-My-George). Finally. One of Manila’s most sought-after it girls Georgina Wilson has come out with her own fragrance, in collaboration with retail giant Bench. If that fragrance smells as good as George looks, we definitely want a bottle. Retailing at only Php 368 and Php 128, there’s pretty much no excuse left not to get [...]

Karlie Kloss for Juicy Couture’s ‘Couture La La’ Fragrance

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Karlie Kloss stars in Juicy Couture‘s campaign for their latest fragrance, ‘Couture La La’. Shot by Inez can Lamsweerde and Vinoodh Matadin, the slender stunner could be seen charming the camera with her goddess-like allure, shot against the ferocious waves of the sea. Watch the 17-second motion editorial above.

Gucci Premiere: Behind the Scenes with Blake Lively

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Inspired by timeless Hollywood glamour and fronted by a modern icon, Blake Lively, the new Gucci Premiere fragrance is an invitation to embrace one’s own red carpet moment. Shot by director Nicolas Winding Refn in the historic Sheats Goldstein Residence, one of Beverly Hills’s most famed and opulent locations with an unrivalled view across the [...]

BENCH: Scents by Anne Curtis – Behind-the-Scenes

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Anne Curtis may not be the world’s greatest singer, but the girl is a bonafide stunner. Retail giant Bench recently tapped Anne for an exclusive line of women’s fragrance inspired by her poise, elegance and style. Only further proof that her infectious aura and irresistible good looks have an effect on everyone. After all, she [...]

The Verdict: Brad Pitt’s Chanel No. 5 Commercial

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Ah, there you are. Brad Pitt‘s Chanel No. 5 commercial has finally made its world appearance, and yet despite the pre-release expectation that it is to be hugely epic, it’s garnering mixed reviews. With Brad’s ever so sexy voice matched with a brooding and somehow wistful mood in black-in-white video treatment, you’d think it’d be an [...]

Yves Saint Laurent: “Manifesto” a new fragrance for women

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Quite baffling how this short video could be so strangely sexy, even when there’s absolutely no showing of skin involved. What is it they say? ‘Less is more.’ In this YSL promotional video for their new women’s fragrance “Manifesto”, Jessica Chastain is ravishing as she indulges in some sexually-charged hand painting. And then commands the [...]

Lady Gaga’s “Fame” Promotional Video

When Lady Gaga does a fragrance commercial, expect it to be outside-the-box. Much like Gaga herself. Mother Monster has just released the promotional trailer for her new fragrance, “Fame”. The Steven Klein-directed promotional trailer is pretty darn incredible. This fragrance is apparently the first ever Black eau de Parfum. Check it out.

Blake Lively for Gucci’s “Premiere”

Serena van der Woodsen is a free-spirited, nonchalantly glamorous, blonde bombshell whom the world worships. We know she’s a colossal fictional character on TV series Gossip Girl, but Blake Lively comes very, very, very close. You see, this is the reason why the lady is a first-choice muse to luxury brands–first Chanel, now Gucci. In [...]

Promotional Video for Lady Gaga’s New Fragrance “Fame”

Newsflash: Gaga and her army of thong-clad men are MIA in this promotional video. What’s here? A French, subtitled explanation of the unique process involved in making the perfume. Nonetheless, the video is still very her–ferociously dark. And her new fragrance will most probably be like the Mother Monster, too.

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