Behind the Brand: CEO

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The boys from Creative Elite Operation play out a story of modern-day hustlers.  Their first collection sold out in a matter of days, dishing out cut-and-sews that blew people’s minds. It was a pleasure meeting one of the brains of this brand, Pau Martinez. They’ll be unveiling their holiday collection soon, so stay tuned to You Are [...]

Behind the Brand: STNDRDS

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STNDRDS? You wanna talk about STNDRDS? Well sorry to break it to you but this isn’t the new hip-slash-cool way of calling your taste in the opposite sex, or what you tell your ex after a break-up (e.g “I have STNDRDS!”). It’s the freshest brand to hit the streets of Manila that really value the [...]

Flying Dutchman Shoes To Open Its Flagship Store

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Independent fashion label Flying Dutchman is set to open the doors of its first flagship store to the public at The Collective this 17th of November. Founded just last November 2011, the brand has quickly become a local favorite in Manila, selling its merchandise online and by making its rounds in bazaars. Now that this classy [...]

Prada Presents

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In association with Yonomedia, Prada Presents  is a series of short films for the luxury Italian label, Prada. The project boasts a collaboration between young Japanese film makers and the Italian based brand. The most interesting thing about this project is the appeal of experiencing visual art, sound and fashion flirt with each other, artistically captured through these short [...]

Rita Ora for ASOS

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She’s hot, talented and the talk of the town. That’s Rita Ora for y’all. The 20-year-old singer-songwriter and Jay-Z’s latest discovery is rapidly making waves in the music industry, and evidently, the fashion industry wants in as well. With a the-devil-may-care swag and a distinct look, Rita makes the perfect muse for British label ASOS‘ [...]

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